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We are South Australia's largest locally owned full-service advertising and digital agency.
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  • Toro
    Toro

    Toro

    The challenge
    Launch a national spring and summer catalogue campaign to promote Toro’s wide range of landscape maintenance equipment, while leveraging product sales.

    The scope
    Working directly with Toro’s national network of dealerships, we produced over 1.25 million catalogues. The promotion was supported by regional television and newspaper advertisements, point-of-sale materials and the introduction of a unique loyalty card system to reward regular customers. To spark even more interest in the campaign, Australian Test Cricket Captain Michael Clarke was sourced as our leading talent.

    The results
    In what started as a challenging sales season became one of Toro’s most successful trading periods to date. Sales were boosted on a national scale, with all 130 independent dealers across Australia seeing great results. The brand has also become a key player in a competitive market, with major retail outlets now looking more favourably upon Toro products. Howzat!

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  • Adelaide Oval
    Adelaide Oval

    Adelaide Oval

    The challenge
    Drive visitors to Adelaide Oval’s new function centre and Stadium Club, while reinforcing the brand’s iconic status in South Australia.

    The scope
    We devised a unique positioning statement to help launch the new establishment. The phrase ‘the heart of it all’ was chosen to position Adelaide Oval as a central feature of the South Australian lifestyle. This message was carried into magazine and digital screen advertisements, along with brochures, pull-up banners and online advertisements to attract both the general public and key corporate identities.

    The results
    The campaign led to a significant increase in function and event bookings, with a steady number of reservations held for the next 12 months. The Stadium Club attracted over 1400 memberships – all of which were sold before the start of the football season. Through successfully engaging two unique target audiences, the Adelaide Oval has reaffirmed its strong position in the South Australian market.

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  • MedicAlert® Foundation
    MedicAlert® Foundation

    MedicAlert® Foundation – Awareness Week Campaign

    The challenge
    Create an awareness campaign to position the not-for-profit MedicAlert® Foundation as Australia’s most trusted supplier of medical identification jewellery.

    The scope
    We launched the inaugural ‘Wear What Matters’ week to highlight the importance of wearing a genuine MedicAlert ID. The campaign was rolled out on a national basis using digital assets including a responsive webpage complete with a memory game and competition. We also shot promotional videos featuring campaign ambassadors, and implemented signage and TV advertising to further extend the reach.

    The results
    In just one week, there was an 82 per cent increase in unique website visitors. Around 600 people entered the online competition telling us why they value MedicAlert membership. Most importantly, more Australians now appreciate the importance of the MedicAlert emblem. With solid initial results, this year’s awareness week is set to be bigger and better!

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  • Chapley Group Foodlands

    Chapley Group Foodlands

    The challenge
    Assist in the promotion of Chapley Group Foodland supermarkets across Norwood, Sefton Plaza, Henley Beach and Munno Para, portraying the brand as a quality independent South Australian retailer.

    The scope
    We provide a range of regular advertising solutions for the Chapley Group stores. This includes print services such as weekly catalogue production, along with press advertising, in-store signage, cinema advertising, website design and maintenance and social media management.

    The results
    Our ongoing work has helped to position Chapley Group’s stores as reliable customer-focused retailers. In fact, the award-winning Munno Para Foodland now holds the highest sales for any IGA store in the world. Online engagement is continuing to increase through the website and social media channels, and we're looking forward to working together to further digitise the brand.

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  • Pope
    Pope

    Pope – Stop the Pop Campaign

    The challenge
    Place Pope at the forefront of quality garden maintenance product suppliers in Australia through presenting its range of Perma Fit connection hoses as a reliable gardening solution.

    The scope
    We developed and launched the national ‘Stop the Pop’ campaign, which ran across Pope’s pivotal summer sales period. This fully integrated strategy was made successful with a catchy TV commercial which we produced in collaboration with renowned production company Nylon Films and COP Aaron Gully. It was also complemented by targeted print and radio advertisements, along with an online competition.

    The results
    Public awareness of the brand grew rapidly following the campaign, and sales numbers soared. The online advertisements had an exceptionally high click-through-rate and the competition received over 800 entries. Major retail outlets including Bunnings Warehouse now look more favourably upon the brand, and two in three Australians rely on Pope products to keep their gardens lush and green.

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  • Thirsty Camel
    Thirsty Camel

    Thirsty Camel

    The challenge
    Maintain and grow awareness of the Thirsty Camel brand, positioning it as the local leader in liquor distribution across South Australia and the Northern Territory.

    The scope
    We work closely with Thirsty Camel’s marketing team to provide a range of ongoing advertising solutions. This includes TV, radio and press advertisements, print catalogues, promotional collateral, plus a regular AFL fixture feature in The Adelaide Advertiser and sponsorship for sports programs such as the T20 Big Bash. We have also developed campaigns for the brand’s unique loyalty card system to encourage repeat sales.

    The results
    Despite the recent period of sluggish retail growth, Thirsty Camel’s sales have continued to increase, as has its brand exposure. This has been facilitated by the loyalty card system, which currently boasts over 35,000 members and is continuing to grow today. Thirsty Camel’s unique personality now resonates with many Australians who trust the brand as a reliable liquor vendor.

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  • Santos
    Santos

    Santos

    The challenge
    Provide regular advertising and printing services for leading energy producer, Santos, while carefully adhering to its branding guidelines.

    The scope
    Working with various internal departments, we have produced a range of materials for the brand including the Santos Life newsletter, marketing collateral and internal forms. We have also designed a series of corporate manuals including a Work Permit Handbook and Frontline Checklist for workplace inspectors.

    The results
    Having demonstrated our ability to thoroughly follow pre-existing branding guidelines, we are now regularly called upon by Santos for many of its communication needs. Materials such as the Frontline Checklist have been well received among South Australian staff, with calls for similar products to be developed for other departments across the country.

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  • Funk Coffee + Food

    Funk Coffee + Food – Where the Funk is That Promotion

    The challenge
    As part of our ongoing promotional work with Funk Coffee + Food, we were called upon to develop an engaging online campaign to improve brand awareness and boost sales at each store.

    The scope
    To attract the broad digital audience, we developed the quirky ‘Where the Funk is that?’ campaign. By entering a simple online competition, participants could go in the draw to win a $10,000 holiday. The competition was heavily promoted across social media and commercial radio, with point-of-sale and promotional materials adding to the coverage span.

    The results
    The short burst competition received nearly 400 online entries, and the brand’s social media engagement was at an all-time high during this period. Through our continued work with Funk Coffee + Food, we have assisted in the national expansion of this iconic local brand. With new franchises opening across Australia, the future is looking funkin’ bright for Funk!

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  • Cocolat

    Cocolat

    The challenge
    Help redevelop the iconic Cocolat brand through creating a contemporary website that validates its ongoing advancement in the food and beverage industry.

    The scope
    To reflect Cocolat’s refined customer-focused strategy, we designed a new interactive website with a range of social elements. The visually engaging site includes a social wall with real-time photographs taken by customers, along with a full product menu and list of store locations. The website was built with full flexibility to allow for the future addition of a franchisee-only section.

    The results
    Cocolat’s website is continuing to engage the public today, with users spending an average of over two minutes on the site. The addition of a location feature has allowed customers to easily find each cafe, which is leading to more in-store visits. The business is continuing to attract new franchisees across Australia, with stores opening in New South Wales, and more on the way!

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  • MyLicence (DPTI)

    MyLicence (DPTI)

    The challenge
    Following our successful launch of the MyLicence brand which targeted young drivers through online, print and ambient media, the brand sought to be positioned as an authority in safe driving that provides credible information for all South Australian motorists, particularly those undertaking the Graduated Licensing Scheme.

    The scope
    We created a new responsive website that walks users through every step of getting and retaining their licence. The fluid site is heavily integrated with social media, and packed full of interactive information that is constantly updated to reflect changes in laws and regulations. The website launch was complemented by a road rules refresher pocket guide, competitions, videos and smaller campaigns aimed at teaching drivers valuable road safety lessons.

    The results
    The MyLicence website has become a central information hub for anyone interested in driving in South Australia, from learners to heavy vehicle motorists. Close to one million people visit the site each month, spending an average of around six minutes browsing through content. But above all, MyLicence is helping to make South Australian roads safer – and this is set to continue well into the future.

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  • Kestrel Potato

    Kestrel Potato

    The challenge
    Reshape public perception about Kestrel potatoes, encouraging Australians to view their purple spots as a unique, natural trait that sets them apart from the rest.

    The scope
    We developed an original television advertisement aimed at highlighting the versatility of Kestrel potatoes, portraying their purple spots as a unique selling point. As part of our integrated approach, the advertisement was complemented by a fresh new website that is user-friendly and mobile optimised, and contains a range of resources designed to boost sales of the Kestrel potato.

    The results
    While still in its early stages, the television ad has already received positive feedback by consumers and is being talked about across the Australian marketing sphere. The new website has proven to be highly successful, with a 134.4% increase in visitors and a 111.1% increase in new users in the first week alone. On the back of this campaign’s success, we plan to launch the television ad on a national scale with the goal of increasing Kestrel potato sales across the country. Stay tuned for more!

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  • Lifestyle Bakery

    Lifestyle Bakery

    The challenge
    Position Lifestyle Bakery as a preferred supplier of healthy and soft gluten free bread, while changing the widely held belief that the products are tasteless and dry.

    The scope
    To help draw attention to Lifestyle Bakery’s new and improved Soft ‘n’ Light bread range, we gave its packaging and brand assets a fresh look. This venture was supported by a set of promotional materials including press advertisements, brochures and an impressive exhibition stand that was displayed across the country.

    The results
    Since the new look products hit supermarket shelves in 2013, Lifestyle Bakery has seen a significant growth in sales. Product demand has soared in major supermarkets such as Coles, and the bread has become a favourite choice for many Australians affected by coeliac disease. Lifestyle Bakery’s products are continuing to expand into the national market, attracting a growing number of healthy lifestyle advocates. Stay tuned for more!

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  • Licener Single Treatment

    Licener Single Treatment

    The challenge
    Introduce an international head lice treatment to the Australian market, encouraging consumers to purchase the online product as a preventive measure.

    The scope
    To help position Licener as a reliable and effective treatment, we created a catchy tag line that resonates with Australian parents, along with a new eCommerce website. As part of a three-month launch campaign, we also produced online advertising and a developed a product review strategy.

    The results
    After only being in the Australian market for a short time, Licener’s online sales are steadily growing. The promotions have proven to be a highly successful method of attracting the target audience, receiving extremely high click-through rates and leading to even more sales. The product has received positive reviews from parents, with Australians now viewing Licener as a successful head lice treatment.

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  • Mayne Pharma
    Mayne Pharma

    Mayne Pharma

    The challenge
    Boost staff morale while brightening up Mayne Pharma’s office space through developing innovative internal communication methods.

    The scope
    To make the workspace more welcoming, we created a series of vivid and engaging posters to display inside the building. Each poster encompassed a unique message to encourage staff to work to their full potential. The poster designs were also turned into screensavers to be displayed on staff computers.

    The results
    The posters and screensavers have inspired staff to be more passionate about their daily work, while acting as a reminder to take full responsibility of their actions. After a successful launch in the South Australian head office, the signage has also been placed in the Melbourne office, with possible plans to be incorporated on the exterior of each building.

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  • Palladium

    Palladium

    The challenge
    Develop and promote a new luxury inner-city apartment complex that appeals to Adelaide’s high socioeconomic demographic.

    The scope
    We took a hands-on approach to help build the Palladium On Light brand from the ground up. Through working closely with project managers, architects and public relations advisors, we handled all assets of the brand development – from name and logo creation to brochures, a display centre fit-out, a virtual 3D animation video and an interactive website. We even arranged an exclusive event where an artist painted the Adelaide cityscape on top of a 30-metre crane.

    The results
    Over 50 per cent of the Palladium apartments have been secured, including a five million dollar penthouse, which has set a record for the Adelaide property market. This unique project has further established our strong presence in property development marketing, positioning us as specialists in the field. We’re excited to continue working with the team on their next development.

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  • Gibson & 7th

    Gibson & 7th

    The challenge
    Establish the brand for a new apartment development at Bowden, creating a trendy and industrial feel that appeals to young homeowners.

    The scope
    Working closely with architects and property developers, we developed a new brand identity called Gibson & 7th to match Bowden’s modern art deco style. This was complemented by a series of brochures and display suite banners, along with floor plans and press advertisements.

    The results
    Through building a solid relationship with all stakeholders, we were able to nail the brief and bring their visions to life. Property sales soared, with all apartments being sold in less than 12 months. Following this success, we will continue to work together on more property development projects in the future.

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  • Stoneware

    Stoneware

    The challenge
    Advance Stoneware as a unique, one-of-a-kind brand through promoting its new stone benchtop showroom.

    The scope
    To coincide with Stoneware’s stylish showroom opening, we reinvented the brand’s entire image from the inside out. This was achieved through developing refreshed corporate livery and performing an on-site photography shoot to portray Stoneware’s products as beautiful, high quality pieces. An interactive website was also created to offer customers the opportunity to research before purchasing.

    The results
    Stoneware’s products are now perceived as some of Australia’s most visually stunning, yet affordable handcrafted benchtops. Along with being positioned as a reputable and prominent brand, Stoneware is renowned for its impressive showroom, which is one of the largest and most impressive of its kind in Australia.

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  • Ready Steady Go Kids
    Ready Steady Go Kids

    Ready Steady Go Kids

    The challenge
    Redevelop and grow the Ready Steady Go Kids brand to encourage franchise sales and gain national and international brand recognition.

    The scope
    We gave the company a complete makeover – from developing a new corporate brand and complementary collateral to designing a complex eCommerce website and business application system. We were instrumental in launching the franchising program, and our integrated approach further cemented Ready Steady Go Kids as a leader in children’s fitness programs.

    The results
    What started out as a small 40-location company in 2011 has become an internationally renowned business with over 150 global franchises. The website has proven to be the business’s most effective tool, attracting new members and franchisees from Australasia, Europe and the UK. Ready Steady Go Kids is recognised as Australia’s leading children’s program of its kind, with more expansion on the horizon!

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