SOUTH AUSTRALIAN ADVERTISING AGENCY'S GROWTH SET TO DELIVER BIGGEST YEAR ON RECORD
WEDNESDAY 11 JANUARY 2012 - After announcing the purchase of LA Advertising in December Managing Director of South Australian based THEM Advertising & Digital, Mark Wightman, is projecting the company's biggest year on record.
The purchase of LA Advertising and an influx of new business like Chase Crown, SAAFL, China Australia Developments and Government Skills Australia will most likely see THEM's billings reach $18 million in the next financial year.
THEM and LA Advertising have a combined presence of over 50 years within the market, and a client base to rival others.
Among those joining THEM Advertising & Digital's current profile of in excess of 50 local and national clients are Thirsty Camel bottleshops in SA and NT, Climat Air Conditioning, Health Arts College Australia, Italia Ceramics, Innerware and Funk Coffee and Food.
When considering the best agency to sell LA Advertising to ahead of his 2012 retirement, owner Philip Lowry believed THEM Advertising & Digital was the right fit.
"Their honed resources and personnel, plus the bonus of their dedicated digital department set the business apart from the rest," Mr Lowry said.
"We pride ourselves on our streamlined and fully integrated approach," Mr Wightman said. "We look forward to offering LA Advertising's clients our services and working with them to achieve their advertising and marketing objectives."
LA Advertising's staff and resources are now operating under THEM Advertising & Digital at the agency's Kent Town based premises.
Last year THEM also acquired renowned creative service agency Motown Media in a move which has seen the business strengthen its full service strategy and improve its production facilities.
"We are a one stop shop for our clients," Mr Wightman said. "All media buying, creative, television, radio and digital production are done in-house."
"Our staff are as diverse as our clients, from directors with over 30 years experience to young, fresh design talent who create mind-blowing creative." Mr Wightman said.